No direct replacements are planned, leaving a £38,000 gap at the bottom of the lineup.
JLR confirmed it. Both the Range Rover Evoque and Velar end production after 2027. No replacements. The incoming Range Rover GT takes the entry slot at approximately £90,000 — nearly double the Evoque's current UK starting price. That gap does not close quietly.
The move completes a years-long retreat from volume at Range Rover. Where the Evoque once opened at roughly £32,000 on its 2011 launch, the GT sets a floor closer to £90,000 — a near-tripling in real entry cost over fourteen years. According to Autocar's report, published November 2024, Range Rover managing director Martin Limpert attributed the discontinuation to natural product-cycle end, not to any single replacement model stepping in.
Two Nameplates, One Decision, No Successor
Martin Limpert, managing director of Range Rover, told Autocar the Evoque and Velar have each reached the end of their natural product cycles. He did not announce a smaller Range Rover to fill the gap. JLR stopped short of that. Production at Halewood — where the Evoque is built — winds down after 2027, with existing stock continuing to sell through in selected markets beyond that point. The Velar, assembled at Solihull alongside the full-size Range Rover, follows the same timetable. What remains is a three-model lineup: the Range Rover GT, the Range Rover Sport, and the full-size Range Rover. That is the thinnest the nameplate's model count has been since before the Evoque's debut in 2011. JLR has not published a formal discontinuation document with section numbers or regulatory filing dates, but the confirmation was made publicly through Autocar in November 2024. This article is part of ongoing coverage in the industry restructuring 2026 cluster tracking manufacturer lineup consolidations across the European market.
The Price Gap JLR Is Comfortable Leaving Open
Work through the numbers. The Evoque's US starting price sits at approximately $52,000. The Range Rover GT opens at around £90,000, which at a November 2024 sterling-to-dollar rate of roughly 1.27 converts to approximately $114,300. That gap: $114,300 minus $52,000 equals $62,300 — more than the entire cost of an entry Evoque sitting between the two models. In the UK, the Evoque's base list price runs close to £38,000. The GT at £90,000 represents a £52,000 step up, or an increase of roughly 137 percent over the outgoing entry point. JLR has not confirmed a price walk between the GT's battery-electric launch specification and later hybrid variants. The Sport EV, which runs alongside the GT, carries no published EPA range figure yet, though JLR's international specification targets approximately 370 miles on the WLTP cycle. Three models. No sub-£90,000 door. The arithmetic on volume is straightforward.
Limpert's Framing: Cycle End, Not Retreat
Martin Limpert, managing director of Range Rover at JLR, was careful with his language. According to Autocar's November 2024 report, Limpert described the Evoque and Velar as "nearing the end of their natural product cycles" — a phrase that attributes the decision to time rather than to EV compliance cost or margin arithmetic. That framing matters. It allows JLR to avoid characterising the move as an explicit up-market pivot, even as the evidence points precisely there. Limpert did not name a replacement architecture for either model at the sub-£90,000 price point. He did not indicate a future Defender or Discovery derivative would absorb displaced Evoque demand. The language of product-cycle management does real work in that silence. Whether Halewood workers, whose site has built the Evoque since 2011, regard the end-of-cycle framing with the same equanimity is a separate question JLR has not yet addressed in published statements.
The GT Is Not What the Evoque Was — and JLR Knows It
JLR calls the Range Rover GT the new entry model. That classification is technically accurate and functionally misleading. Prototype images released during cold-weather testing in Scandinavia in late 2024 show a body style closer to a low-roofline crossover coupe than the upright, compact SUV profile that made the Evoque a retail success across urban European markets. The GT rides on JLR's Electrified Modular Architecture and launches as a battery-electric vehicle first. The Evoque's buyers — particularly those in markets such as the Netherlands and Norway where the compact SUV segment is defined by sub-£50,000 BEVs from Volkswagen Group and Stellantis brands — are not the GT's target. JLR has not published conversion-rate data showing what share of Evoque customers migrated to Sport or full-size Range Rover models in prior years. That figure, absent from every public statement reviewed for this article, would tell you exactly how much volume JLR expects to lose and has decided it can afford to.
Halewood, the Sport EV, and What Gets Heavier
The Range Rover Sport absorbs more weight in the revised lineup. JLR confirmed global order books for the Sport EV are open, with the electric variant targeting roughly 370 miles of WLTP range. No US pricing has been published, and no EPA range certification figure has been submitted to public record as of November 2024, according to the US Environmental Protection Agency's online database. For the Halewood plant in Liverpool — which employed approximately 4,500 workers and produced around 100,000 units annually across Evoque and Discovery Sport lines as recently as 2023, according to the Society of Motor Manufacturers and Traders production data — the Evoque wind-down is a direct production volume question. JLR has not confirmed a replacement product for the site post-2027. The Society of Motor Manufacturers and Traders flagged UK car output contractions in its August 2024 production bulletin, with premium-segment volumes already running below 2019 levels. Halewood's allocation after 2027 remains unconfirmed in any published JLR communication.
The Evoque sold more than 800,000 units globally between its 2011 launch and 2023, according to JLR's own cumulative sales records — a number neither the GT nor a three-model lineup is designed to replicate. That was always the point. The complete Range Rover model history and specifications are catalogued in the Global Auto Index manufacturer database.
