← European Premium Segment Expansion
Lexus has issued the following press release:
Setting new class standards in driving dynamics, on-board luxury and ergonomic excellence, the new IS – the next generation of Lexus’ compact sports sedan – makes its world debut at the 2005 Geneva Motor Show. Building on the success of the first IS, the new model range offers an exclusive, highly sophisticated experience within the premium D segment.
The next generation IS also marks the introduction of the first ever Lexus diesel engine. The most powerful unit in its displacement category, the new, all aluminium, 2.2 litre power plant fulfils the most exacting standards of Lexus performance and refinement. — BMW X5's major enhancements.
It combines exceptionally quiet, ultra-smooth operating characteristics with class-leading torque availability and power. — new BMW 6 Coupé.
The introduction of a diesel engine within the Lexus model range will have a fundamental impact on the strength of the brand throughout Europe. ’Diesel is critical to any brand’s success in Europe’ considers Karl Schlicht, Vice President of Lexus Europe. ’Our first diesel engine will open the market to us and it will put Lexus on a level playing field.’ — BMW's 2003 developments.
The increase in sales volume generated by the new Lexus IS will instigate the growth of a dedicated dealer network of some 340 Lexus outlets throughout Europe. As a result, by 2010, Lexus anticipates a three to four-fold increase in European sales.
