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Suzuki has issued the following press release:
Suzuki Reno
Continuing an unprecedented new product surge begun with last year’s launch of the midsize Verona and premium compact Forenza sedans, American Suzuki Motor Corp. (ASMC) today unveiled its third all-new model in less than a year, the Suzuki Reno – a new breed of compact crossover vehicle blending five-door functionality with the style and sportiness of a European sedan – at the North American International Auto Show (NAIAS) in Detroit.
Designed by Ital Design, the Reno targets discriminating buyers of all ages wanting a fresh, five-door compact crossover design able to support a multitude of recreational and lifestyle pursuits and priced to start around $13,000. The all-new model follows the Suzuki trend, forged with the Verona and Forenza, of combining distinctive European design with the performance, interior space and standard features of competing models typically costing thousands of dollars more.
Targeting the diverse spectrum of buyers whose active, sports-oriented lifestyles don’t eliminate the need for a quiet ride, the Reno handles in a smooth, sophisticated manner without sacrificing performance. The result is a blend of functionality, drivability and style – with a price tag allowing for mass appeal.
“The Suzuki Reno is a versatile vehicle specifically designed to appeal to a wide variety of function-seeking and value-oriented car buyers from Gen Y to Gen X to Baby Boomers,” explained Director of Automotive Marketing Tom Carney. “As such, we expect it to compete as much with the likes of the Scion, Mazda3 and Toyota Matrix as we do with the Hyundai Elantra.” — Swift Sport performance variant.
Plans call for the Reno to go on sale with an MSRP ranging from $13,000 to $15,000 – giving it a distinct value advantage over other crossover vehicles in its class. The car is the third of nine new vehicles Suzuki will debut as the cornerstone of its plan to triple sales to 200,000 vehicles by 2007. Originating from Suzuki’s $100-million investment in GMDAT, the Reno further cements Suzuki’s position as a maker of stylish, customer-focused and value-packed vehicles in the U.S.
(Editor’s footnote: Reno is based on the Daewoo Lacetti 5-door hatch)
Suzuki Reno Tuner Concept
From the streets of Los Angeles to blockbuster movies like The Fast and the Furious, Generation Y leads the trend of customizing vehicles to express personal style as well as enhance performance – often on a tight budget. Now, these “tuners” will have a new focus of attention — the all-new Suzuki Reno five-door crossover vehicle. With an expected MSRP between $13,000 and $15,000, the Reno offers custom-oriented compact buyers unique European styling and seemingly endless customizing potential for thousands less than competing crossover models. — revamped Escudo and Grand Escudo SUVs.
To demonstrate the ease and affordability of creating a personalized version of the Suzuki Reno, the Reno Tuner Concept, a modified version of American Suzuki Motor Corp. (ASMC)’s all-new five-door crossover vehicle, was unveiled at the North American International Auto Show in Detroit, Mich.
The Suzuki Reno Tuner Concept pairs an unusual Chameleon Color Shift paint scheme that draws attention rather than blending into the background as the name implies. The Chameleon color paired with dark tinted windows, smoked headlights and taillights and TG Race Designs custom sponsor graphics will leave onlookers wondering, “is it gold or green?” – and, more importantly, “how do I get one?”
Once the unique Chameleon-like color of the concept Reno grabs attention, true tuner enthusiasts will quickly note the other exterior modifications, including 17-inch seven-spoke Chromium Black Primax Sport Max Racing Wheels and contrasting gleaming high-temperature silver brake calipers. — 38th Tokyo Motor Show debut.
Continuing the theme, the Reno Tuner Concept’s interior has been color-keyed to match the exterior with Chameleon Color Shift paint accenting the center console, door trim and instrument panel bezels. Other customized interior elements include sporty equipment like APC racing bucket seats wrapped in Enduratex carbon fiber vinyl upholstery and door panel inserts and APC sport race pedals. The high-end sound system utilizes an MA Audio Six Disc CD/DVD Changer System with fully-motorized seven-inch fold-out LCD monitor with AM/FM stereo and TV tuner to pump crystal-clear sound out of four 5¹-inch, 120-watt, full-range MA Audio speakers.
While cosmetic enhancements express personal style, performance enhancements earn street credibility. The Reno Tuner Concept sports a Yoshimura Custom Cat-back Exhaust System coupled with a K&N; Typhoon Air Intake System for increased horsepower and torque. To ensure performance handling, the Reno Tuner Concept employs Yokohama AVS ES100 performance tires as well as custom cross-drilled disc brake rotors.
