Intro: Named for the winged messenger God in Greek mythology, Mercury was developed by Ford Motor Company through the genius of Edsel Ford, Henry Ford's son.
Produced to fill the niche between Ford and Lincoln, the Mercury also settled above Pontiac, but just below Oldsmobile. Established in 1939, Mercury showed healthy production figures from the start, averaging about 40,000 units per year.
Post-war model Mercs were warmed over 1942 models, but in 1948 new designs graced the showrooms. Designed to utilize several Lincoln parts commingled with Ford parts, the Mercury was not only handsome, but a sharp car sporting a fastback styling that earned it the name of the little Lincoln. Lincoln and Mercury were combined companies in 1947, management feeling that the two could compete better as one. During the 1950's, Mercury found itself sporting new designs, and trim levels that agreed well with the public.
During the 1960's and 1970's like most American car makers, Mercury cleaned up it's image, offering sharper, edgier designs instead of the rather bloated offerings of before.
During the 1980's, Mercury followed suit with Ford and Lincoln by combining platforms to a uniform situation, the Crown Victoria, Grand Marquis, and Town Car all sharing the same basic design and engines.
This trend continues in recent times. Mercury lacks a clear identity but Ford claims they have a clear strategy for the future. |
