Intro: When Cadillac founder Henry M. Leland returned from building aircraft engines for World War I, he went back into the car business by creating Lincoln, a car named after his favorite president. Henry Ford purchased the company from Leland in 1922 when Lincoln was facing financial troubles.
By 1937 the design emphasis was on simplistic styling, something that Lincolns have been known for since. The
car that pulled the high-dollar car through the lean years was the Zephyr. Like other plush brands, it was the smaller, simpler models that produced the surviving capital, but the Zephyr was highly sophisticated.
Like most of the auto industry, World War II offered a hefty challenge to Lincoln, who at war's end offered revised 1942 models, but the name Zephyr had been dropped.
Unlike Lincolns of the 1960s and before, the 1970s saw heavier styling, less glass area, and more typical American styling. The only remarkable news from the 1980's would prove to be the Mark VII, replacing the very unloved Mark VI.
By the 1990s Lincoln has started to fade. Lately Ford is trying to reinvigorate the brand with bold styling and a host of new and updated products. |
