Intro: The Obvio ! Automotoveiculos S.P.E. Ltda. is a brand new company, launched in 2001 under SPC ’ "Special Purpose
Company", targeted to develop a brazilian car with international technology, will be produced in Rio de Janeiro. All phases are carried out by subcontractors.S Sales of the 828 will start in March 2003 - and a brand-new 012 is planned for 2004
Obvio! is private-owned, one of the partners is the former owner of the Dacon company who originally built the 828.
Obvio! was founded in 2000 by three private partners to offer urban micro cars.
The most important in this project is the business-model: "Obvio! is 100% outsourced industry - no factories, no employees, no big staff and all supply chain, sales and support will be internet based systems, they will be the most virtually integrated and innovative car company, using the model of the new economy, but producing real assets." |
