Intro: Yontrakit Group was started by the Leenuthapong brothers, Khun Attaporn and Khun Attapong. The two brothers began their operations dealing with vehicles left over from World War II. This first step into the car business grew to the importing of vehicles regionally, under the operations of Asia Motors (Bangkok) Co., Ltd., the forerunner of Yontrakit Group's sales of European cars in Thailand.
With their steady success over the years The Yontrakit Group, as the brothers operations became to be known, built on their success, adding businesses and brands. Each brand was set-up as a separate division, handling all the various aspects of each brands' operations in Thailand.
In the early 1970s the Thai government in an effort to support the domestic Thai auto industry imposed heavy import duties on imported vehicles and so Yontrakit ventured into automobile assembly.
By 2005 of all the various products only the Kia Carnival remained in its production line-up, as BMW set up its own assembly plant, while both PSA and the Volkswagen Group are busy honing their new ASEAN strategy. |
