GM has issued the following press release:
PONTIAC SUNFIRE AMERICAN TUNER ADDRESSES THE GROWING ‘TUNER’ MARKET
Given the popularity of small cars with the “tuner” markets, the Pontiac Sunfire American Tuner show car demonstrates other opportunities to potentially address this growing trend among today’s younger buyers. The American Tuner debuts at the 2002 Specialty Equipment Market Association (SEMA) show in Las Vegas to show possible aftermarket applications.
The Pontiac Sunfire American Tuner sets a new design direction for the popular compact performance car market. This new, sleek aftermarket look harkens back to Pontiac’s rich performance heritage.
Designed for the 740,000-plus Sunfire coupes and convertibles built between the 1995 and 2002 model years, the American Tuner package enables drivers to add image, performance and personal expression to their production Pontiac Sunfires. The Pontiac Sunfire American Tuner Package gives today’s younger drivers a means of getting a customized compact vehicle that fits their budget.
Many parts on the vehicle are now available separately through the GM dealer network as GM Performance Parts and GM Officially Licensed Parts. And others are under consideration as Pontiac gauges customers’ reactions. The Pontiac Sunfire American Tuner package will bring “street machine” image and performance within the reach of many young auto enthusiasts who want to enhance their driving experiences.
SATURN RETAILER-INSTALLED ACCESSORIES FEATURED ON LIMITED-EDITION VUE ACTIVE EXPRESSION — 2005 Geneva International Motor Show.
With its clean lines and its overall versatility, the Saturn VUE is a natural for the customization trend. Saturn makes it easy for VUE customers to personalize their vehicles to fit their individual tastes and lifestyles with more than 40 retailer-installed accessories. The Saturn VUE Active Expression displayed at the 2002 Specialty Equipment Market Association (SEMA) show is a limited-run production vehicle featuring special equipment and accessories available for the VUE, available at a special package price.
The Active Expression package is available on all-wheel-drive VUE models with a gray interior. A standout Light Yellow paint scheme and black emblems for fascia and fenders are exclusive to the VUE Active Expression.
Retailer-installed exterior accessories include front grille guard, side step bars, and roof rack cross members with an accessory attachment. The retailer-installed interior accessories include black neoprene front seat covers with embroidered yellow VUE and Saturn logos, a rubber cargo area liner and rubber floor mats. With a manufacturer’s suggested retail price of $1,225, the package provides savings compared to individually purchased and installed accessories.
Saturn produced approximately 2,500 units of the VUE Active Expression.
SATURN ION TOUR SEDAN HIGHLIGHTS PERSONAL ACCENT ACCESSORIES
Unique personal accent accessories will play a significant role in broadening the appeal of Saturn’s all-new ION sedan and quad coupe. The ION’TOUR sedan, on display at the Specialty Equipment Market Association (SEMA) show in Las Vegas, highlights how Saturn’s all-new entry-level cars are in tune with young customers who want an affordable vehicle that lends itself to making a personal statement. — Buick Riviera concept debut.
ION EFX PROVIDES GLIMPSE OF SATURN ION QUAD COUPE’S PERSONALIZATION POTENTIAL
Many show cars excite the imagination, but are far beyond practical means of attainment. Not so with the Saturn ION’EFX quad coupe, which is packed with licensed performance and style accessories that will be available at Saturn retailers in early 2003.
“Many young buyers would rather buy an affordable vehicle up front, and then accessorize to make their vehicles a reflection of their own personalities,” said Stephen Lovett, Saturn specialty vehicle planner. “The ION’EFX quad coupe is a realistic car, showing how easily you can personalize the new ION for a modest investment.”
The ION quad coupe – so-called because it is the first car to feature dual rear access doors – was designed with clean, fluid lines, presenting an excellent canvas for customization. The ION’EFX was shown for the first time at the 2002 Specialty Equipment Market Association (SEMA) show.
The exterior of the ION’EFX quad coupe boasts ground-effects by Xenon, including both front and rear fascia extensions and side skirts. A California Dream rear spoiler and lowering springs by The Progress Group along with an ION Red concept paint scheme by BASF contribute to the ION’EFX’s strong visual statement. — first-ever four-door Wrangler.
The ION quad coupe’s versatile interior packaging contains a folding front passenger seat. The ION’EFX’s interior trim also includes aluminum performance pedals and shifter by ATA/Autotechnica.
The ION’EFX quad coupe features personal accent exterior and interior accessories, including: Carbon Fiber roof rails, along with matching Carbon Fiber trim bezels for the center-mounted instrument cluster, shifter, HVAC and radio control panels, and remote keyless entry fob. On production ION sedan and quad coupe models, personal accent accessories will be available at Saturn retailers in Leopard, Blue Bubble, Brushed Steel and Carbon Fiber.
An HKS performance intake and cat-back exhaust help increase air flow on the standard 2.2-liter, 140-hp Ecotec inline four-cylinder engine, improving performance for a powertrain that already provides a sporty launch feel and strong passing performance.
Saturn Service Parts Operations worked closely with leading aftermarket accessory manufacturers who designed the accessories to assure a great fit with the all-new ION. The 2003 ION sedan will debut early in the fourth quarter, while the ION quad coupe will be introduced in early 2003. Vehicle accessories will also be available in retail facilities in early 2003.
