Chrysler plans three SUVs while Ram targets Ford Maverick with sub-$30,000 compact truck.
Stellantis confirmed nine new models across Chrysler, Dodge and Ram by 2030. The brands will receive $69 billion investment funding. Three Chrysler SUVs lead the push.
The models address gaps in compact and mid-size segments where Stellantis North American brands lost ground to Toyota and General Motors. GM's portfolio restructuring created openings Stellantis aims to exploit, according to the company's FaSTLAne 2030 strategy document released May 2024.
Chrysler SUV trio targets $30,000-$40,000 bracket
Chrysler will launch the Airflow mid-size SUV starting below $40,000, competing against the Buick Envision's $34,995 base price. Two compact SUVs follow: the Arrow and Arrow Cross, both priced under $30,000. The Arrow targets the Buick Encore GX at $26,500 while the Arrow Cross adopts coupe styling similar to the $24,995 Buick Envista. Market coverage increases 50 percent across North America. Chrysler currently sells only the $38,000 Pacifica minivan. The calculation: three new SUVs plus existing Pacifica equals 400 percent model expansion (4÷1×100). Additional Pacifica variants include a rumored Grizzly Peak off-road version previewed in concept form.
Dodge GLH replaces departed Hornet SUV
The Dodge GLH SUV will replace the discontinued Hornet, maintaining sub-$40,000 pricing for what CEO Tim Kuniskis calls a 'true entry-level performance vehicle.' The Hornet lasted just two model years before Stellantis pulled it from North American markets in late 2024. Chevrolet's C8 Corvette production halt demonstrates how quality issues plague new launches across Detroit automakers. The Durango three-row SUV receives substantial updates rather than full redesign. A new SRT Copperhead halo car could revive the Viper nameplate, though Stellantis has not confirmed powertrain specifications or target performance figures.
Ram truck expansion challenges Ford Maverick dominance
Ram plans two new trucks according to the FaSTLAne strategy presentation: the compact Rampage arriving around 2028 and mid-size Dakota competing with Toyota Tacoma. The Rampage sells in South American markets since 2022 but requires North American safety certification. Ford Maverick captured 80,000 annual sales at $28,000 starting price, creating the compact truck segment Ram ignored. The Dakota targets Ford Ranger and Toyota Tacoma with sub-$40,000 pricing. Honda's product drought until 2027 shows risks of delayed launches in fast-moving segments. Ram also develops the Ramcharger three-row SUV on body-on-frame architecture with multiple gasoline engines including potential V8 option.
Electric transition timeline remains unspecified
Stellantis detailed nine model names but avoided electric powertrain commitments despite $69 billion electrification investment. The company confirmed 60 new vehicles globally by 2030 yet specified gasoline engines for Ram's Ramcharger SUV. Only the Chrysler Airflow received previous electric concept treatment in 2022. Federal regulations require 50 percent electric sales by 2030 for corporate average fuel economy compliance. The disconnect: massive investment in electrification infrastructure but product plans emphasize traditional powertrains. Stellantis CEO Carlos Tavares previously warned about electric vehicle profitability challenges. Market conditions in 2028-2030 will determine final powertrain mix rather than current product commitments, industry analysts noted.
The nine models represent Stellantis North America's largest product expansion since the 2014 Fiat Chrysler merger. Ram last offered a compact truck in 1982 with the Rampage. Production timing depends on Belvidere Assembly Plant retooling completion in Illinois. The complete Stellantis model history and specifications are catalogued in the Global Auto Index manufacturer database.
