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Lamborghini plans 60-unit Revuelto Miura at Pebble Beach 2025

Limited edition marks 60th anniversary of original Miura with two-tone paint and retro cabin details.

Lamborghini will debut a Miura-themed Revuelto at Pebble Beach in August. Production caps at 60 units. The special edition commemorates the original Miura's 60th anniversary, first shown at Geneva in 1966.

The move follows Lamborghini's pattern of heritage-based limited editions rather than expanding beyond its three-model lineup. Unlike BMW's four-motor M3 debuts 2027 with 1,300hp volume approach, Sant'Agata focuses on exclusivity, according to The Supercar Blog report published April 2025.

Anniversary Edition Mirrors Aventador Predecessor

The Revuelto Miura follows the template established by the Aventador Miura Edition launched in 2016. That model featured contrasting paint schemes and interior trim echoing the 1966 original's design language. Production volume matches the anniversary year count—60 units for 60 years since the Miura's Geneva Motor Show debut. Lamborghini's European premium segment expansion strategy relies heavily on such numbered editions rather than new model categories. The Supercar Blog's April report contained no pricing details, but the Aventador Miura commanded substantial premiums over standard variants when released.

Powertrain Specifications Unchanged From Base Model

The Miura edition retains the Revuelto's hybrid V12 powertrain without modifications. Total system output reaches 1,001 horsepower from the 6.5-litre naturally aspirated engine plus three electric motors. Base Revuelto pricing starts at €473,000 in European markets, suggesting the 60-unit Miura could exceed €600,000. That calculation assumes a 25-30% heritage premium typical of Lamborghini's anniversary models. The original 1966 Miura cost $20,000, equivalent to roughly €180,000 in 2025 purchasing power. Current Miura auction records peak at $4.2 million for pristine P400 examples, representing a 21,000% appreciation over 59 years.

Lamborghini Revuelto

The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.

Limited Runs Replace Model Line Expansion

Lamborghini's three-model approach contrasts with competitors adding SUV variants and electric sub-brands. McLaren reveals product plans summer 2025 with SUV and sports cars across multiple segments, while Sant'Agata maintains focus on the Huracán, Urus and Revuelto trio. The strategy generates higher per-unit margins through exclusivity rather than volume growth. Ferrari operates similarly but produces roughly 13,000 units annually versus Lamborghini's 10,000. Both brands prefer special editions to permanent lineup expansion, maintaining waiting lists that extend 12-18 months for standard models.

August Timing Bypasses Traditional Show Calendar

Pebble Beach represents an unusual debut venue for new Lamborghini models, which typically premiere at major auto shows or private events. The Concours d'Elegance attracts collectors rather than mainstream automotive media, suggesting the Miura targets existing customers over conquest sales. Geneva Motor Show—where the original Miura debuted—no longer operates, forcing manufacturers toward alternative venues. However, Lamborghini skipped both Goodwood Festival of Speed and Villa d'Este for the announcement, preferring California's collector-focused environment. The timing also avoids Frankfurt and Paris show seasons, concentrating attention on the model without competing debuts.

Lamborghini delivered 10,112 vehicles globally in 2024, with 62% sold in markets outside Europe. The Urus SUV accounted for 61% of total deliveries, while the departing Huracán represented 28% before Revuelto transition. Miura production spanned just four years from 1966-1973. The complete Lamborghini model history and specifications are catalogued in the Global Auto Index manufacturer database.