Four-motor electric grand tourer delivers 329 miles of range from new Maranello facility.
Ferrari's first electric vehicle rolled out May 25 from a Rome debut event. The Luce produces 986 horsepower through quad motors. Acceleration hits 62 mph in 2.5 seconds. Top speed reaches 192 mph.
The four-door grand tourer represents Ferrari's response to tightening emissions rules across Europe and California. Unlike BMW's upcoming four-motor M3 targeting pure performance, Ferrari positions Luce as a luxury tourer. Pricing starts around €550,000 according to Bloomberg's market analysis published May 2026.
Power and Performance Specifications
The Luce's 122 kWh battery pack feeds four in-house electric motors producing 986 horsepower combined. Weight distribution sits at 47:53 front-to-rear across an estimated 5,070 pounds total mass. The power-to-weight ratio calculates to 0.19 hp per pound, placing it between traditional supercars and heavyweight EVs. WLTP range reaches 329 miles, though EPA testing typically delivers 15-20% lower figures. That suggests around 280 miles for US buyers. Fast charging peaks at 350 kW, matching current industry standards for premium EVs. The dual-motor front axle pairs with a dual-motor rear setup, enabling torque vectoring across all four wheels. Peak torque figures remain undisclosed, but four-motor layouts typically deliver instant maximum twist from standstill.
Design Partnership Details
Ferrari collaborated with LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive, to develop new interior controls. The partnership produced "entirely new switchgear harking back to the golden era of physical controls" according to Ferrari's technical documentation released ahead of the Rome debut. Three touchscreens feature throughout the cabin: a steering column-mounted digital instrument cluster, a driver-oriented center display, and a rear passenger screen for climate adjustments. Physical switches supplement the digital interfaces in both front and rear seating areas. The blend of analog and digital controls reflects Ferrari's approach to maintaining tactile feedback while meeting modern connectivity demands. Interior photos show brushed metal switchgear with mechanical action, contrasting against the smooth touchscreen surfaces.
Market Position Against Rivals
The €550,000 starting price positions Luce above most electric luxury vehicles currently available. Porsche's Taycan Turbo S starts at €186,000, while Aston Martin's upcoming electric models target the €300,000 range. Ferrari's pricing reflects its positioning as a four-door grand tourer rather than a sports sedan. The Luce becomes Ferrari's second four-door model after the Purosangue SUV, which starts at €390,000 with V12 power. BMW's electric performance cars like the upcoming M3 with 1,300hp target different buyers with track-focused capability. Ferrari emphasizes comfort and range over maximum acceleration times. The 2.5-second 0-62 mph sprint matches current supercars but prioritizes sustained high-speed cruising over drag strip performance. Production will occur at a dedicated EV facility within the Maranello complex, separate from combustion engine assembly lines.
Regulatory Compliance Strategy
Ferrari's internal planning documents outline a portfolio split where 40% of models will retain pure combustion engines through 2030, with another 40% using hybrid powertrains and 20% going fully electric. The ratio reflects European Union fleet emissions targets requiring manufacturers to average below 95 grams CO2 per kilometer across all sales. High-performance combustion models generate penalties without electric vehicle offsets. Ferrari confirmed buyers of low-volume special models won't need Luce ownership to qualify for allocation lists, addressing collector concerns about forced EV purchases. The company ruled out simulated gear changes but includes five selectable power levels for driver engagement. Authentic sounds will supplement the naturally quiet electric drivetrain, though specific audio details weren't disclosed. Production scheduling allows continued V6, V8, and V12 engine development alongside electric expansion.
Assembly begins at the new Maranello EV facility in Q3 2026, with first customer deliveries scheduled for early 2027. US pricing typically runs 15-20% below European levels before local taxes. The complete Ferrari model history and specifications are catalogued in the Global Auto Index manufacturer database.
