Four-door electric grand tourer switches from concept's two-door layout for production version.
Jaguar named its first electric production model Type 01. The four-door grand tourer delivers over 986 horsepower from three motors. First deliveries start mid-2027. Price exceeds $100,000.
The naming reflects Jaguar's repositioning against Bentley rather than BMW, with Managing Director Rawdon Glover expecting only 15 percent of existing customers to return. The shift marks the steepest price jump attempted by a mainstream luxury brand since Tesla's original Roadster launch in 2008, according to Motor1's May 2025 report.
Four-Door Layout Replaces Concept's Coupe Body
The production Type 01 adopts a four-door configuration, departing from the two-door Type 00 concept revealed in December 2024. At 204.7 inches long with a 126-inch wheelbase, it matches the Mercedes EQS length but exceeds its wheelbase by 4.4 inches. The extended platform accommodates a 120 kWh battery pack compared to BMW's four-motor M3 with 1,300hp arriving the same year. Jaguar's tri-motor setup produces 986 horsepower and 959 pound-feet of torque, positioning between traditional luxury sedans and emerging electric supercars.
Range Targets Set EPA and WLTP Benchmarks
The Type 01 targets 400 miles EPA range and 430 miles under WLTP testing protocols. The 120 kWh battery delivers 3.33 kWh per EPA mile, matching Lucid Air Dream's efficiency rating. Standard 23-inch wheels reduce to 21-inch diameter in markets with poor road surfaces. Production capacity planning shows 15,000 units annually versus Jaguar's 2024 volume of 67,000 vehicles globally. The calculation: 15,000 ÷ 67,000 = 22.4 percent of current production volume. Air suspension with twin-valve dampers adds estimated $8,000 to base configuration over conventional springs.
Brand Reset Strategy Abandons Combustion Engines
Jaguar's transformation follows parent company Tata Motors' directive to pursue electric-only sales above $100,000, according to the company's May 2025 strategic announcement. Managing Director Rawdon Glover stated the "zero signifies complete brand reset while one represents one of a kind" in the Type 01 nomenclature. The brand rejected range-extending combustion engines despite speculation about hybrid variants. OEM model launches in the 2000s typically maintained powertrain continuity, making Jaguar's complete electric pivot unusual among established luxury brands. Internal documents show four cancelled conventional models cleared development resources for the Type 01 programme.
Customer Retention Projections Challenge Industry Norms
Jaguar expects only 15 percent of current customers to purchase Type 01 models, deliberately abandoning 85 percent of its buyer base. This contradicts standard automotive practice where manufacturers target 60-70 percent customer retention during model transitions. Glover identified buyers who prioritise "design and interior quality" with powertrain ranking "13th on the list" for purchase decisions. However, no published research supports luxury customers deprioritising performance specifications to this extent. The strategy assumes entirely new customer acquisition while Chinese brands capture traditional luxury segments through competitive pricing and conventional approach retention.
The Type 01 world premiere occurs in late 2025, six months before BMW's competing electric M3 reveal. Production begins Q1 2027 at Jaguar's Castle Bromwich facility with 15,000 annual capacity. No dealer network expansion plans were confirmed for the higher-price segment transition. The complete Jaguar model history and specifications are catalogued in the Global Auto Index manufacturer database.
